基于ACSI模型的私人影院顾客满意度影响因素研究

Research on the Influencing Factors of Customer Satisfaction in Private Cinema based on ACSI Model

本文以美国顾客满意度指数(ACSI)模型为基础,运用偏最小二乘法(PLS)对私人影院顾客满意度影响因素进行了研究。研究阐述了目前的研究成果,目前私人影院发展情况、产生的问题。研究认为,私人影院的顾客期望对感知价值的正向影响支持度较弱。对私人影院的支持度不显著。在此基础上,对私人影院的经营者提出了若干经营建议。

Based on the American Customer Satisfaction Index(ACSI)model,this paper uses the partial least squares(PLS)method to study the influencing factors of customer satisfaction in private theaters.The research expounds the current research results,the current development of private theaters,and the problems that arise.The research suggests that the positive effect of customer expectations on perceived value in private theaters is weakly supported.Support for private theaters is not significant.On this basis,some management suggestions are put forward for the operators of private cinemas.