基于SICAS模型的在线知识付费平台商业模式研究

Research on Business Model of Online Knowledge Payment Platform based on SICAS Model

随着中国在线商业付费的发展,知识付费平台也开始面临竞争激化、同质化、用户流动性增加等现实问题。对此,本文以移动互联网下的SICAS消费行为模型为基础,从价值主张、价值网络、盈利模式和关键性活动这四个方面研究在线知识付费平台商业模式的构建,并进一步结合喜马拉雅的案例展开研究,得出在线知识付费平台商业模式发展的结论与启示。

With the development of online business payment in China,knowledge payment platforms have also begun to face practical problems such as intensified competition,homogenization,and increased user mobility.In this regard,based on the SICAS consumption behavior model under the mobile Internet,this paper studies the construction of the business model of the online knowledge payment platform from four aspects:value proposition,value network,profit model and key activities,and further combines the case of Himalaya.Research,draw conclusions and enlightenment on the development of online knowledge payment platform business model.