女装成衣品牌设计传达方式与效率研究

Research on the Communication Mode and Efficiency of Brand Product Design for Women’s Clothing

女装成衣品牌的发展规模和运营效率在很大程度上取决于研发团队的设计传达效率,这种效率的高低越来越依赖数据分析做出设计决策,而并非基于传统意义上的经验和艺术直觉。文章通过对三十余个中、高端女装品牌的设计服务和研发团队的调查,从季度产品的策划案细化程度、颜色、造型、结构、品类、视觉规划及设计主题等方面论述了专项研究中女装品牌在设计传达效率上存在的问题,并提出相应的解决思路。

The development scale and operational efficiency of women’s clothing brands depend to a large extent on the design communication efficiency of the R&D team. This efficiency is increasingly dependent on data analysis to make design decisions, rather than based on traditional experience and artistic intuition. Based on the investigation of the design services and R&D teams of more than 30 women’s clothing brands, this article discusses the special research from quarterly product planning details, colors, shapes, structures, categories, visual planning and design themes. Chinese women’s clothing brands have problems in design and communication efficiency, and propose corresponding solutions.