数字营销的发展:从1.0时代到4.0时代的进化

Development of Digital Marketing:Evolution from Era 1.0 to Era 4.0

随着社会的发展和数字技术的进步,数字营销应运而生,与传统营销相比,展现出重大差别。但是,数字营销并非一成不变,它也在随着数字技术以及经济组织的演变而不断进化。文章梳理了数字营销发展历程,阐述了数字营销从萌芽到现在逐步走向成熟的过程,分析了每一个发展阶段上数字营销的手段和特征。

With the development of society and the progress of digital technology,digital marketing came into being,which shows significant differences comparing with traditional marketing.However,digital marketing is not invariable.It is also evolving with the evolution of digital technology and economic organization.This paper combs the development process of digital marketing,expounds the process of digital marketing from germination to maturity,and analyzes the means and characteristics of digital marketing in each development stage.