中国学术媒体国际传播内容创新与控制

International Communication Content Innovation and Regulation of Chinese Academic Media

学术媒体国际传播内容不仅包含传统书刊、数据库等所承载的作为资讯表达的内容,也包含个性化的、嵌入科研全过程的信息服务。在国际传播中要增强中国学术媒体的内容创新能力:注重国际用户数据采集,搭建国内国际一体化的学术服务平台,形成精准的用户画像和个性化的推送服务;让国际用户参与内容生产,增加科研服务信息供给,提供个性化、精准化的跨国知识服务。内容质量控制方面,建立政府主导,平台、学术共同体共同参与的多元主体治理模式,政府监管侧重对意识形态和国家信息安全的整体把控,学术媒体侧重学术不端、学术质量和语言质量等方面的控制。

The international communication content of academic media includes not only the information carried by traditional books,periodicals and databases,but also the personalized information service embedded in the whole process of scientific research.To enhance the content innovation ability of international communication,we should pay attention to international user data collection,build a domestic and international integrated academic service platform,and form accurate user portraits and personalized push service.Furthermore,we should involve international users in content production,increase information supply of scientific research services,and provide personalized and accurate transnational knowledge services.In terms of content quality control,we should establish a multi-agent governance model with government playing a dominant role and platform and academic jointly participating.Government supervision focuses on the overall control of ideology and national information security,whereas the academic media focus on academic misconduct,academic quality and language quality control.