视觉文化视域下网络语言的视像化研究

The Visualization of Network Language from the Perspective of Visual Culture

当代文化不但体现出高度视觉化的特征,而且是一种普遍视觉化,这就意味着视觉化对非视觉化领域广泛而深层的殖民。语言的视像化即这种殖民的体现。在网络传播环境中,受视觉文化的影响,语言的语义、表达、外形的运用呈现出鲜明的视像化特征,表现为语辞运用偏重形象描述、副言语营造声音场景、文字的图像化呈现等一系列表征。文章分析视觉文化视域下的影像充斥、场景沉浸、视觉接受习惯对语言视像化的必然影响,进一步反思了语言视像化带来的通俗感性、易于激发情感的优势以及意蕴缺失、理性不足的危机。

Contemporary culture not only embodies the characteristics of high visualization,but also constitutes a kind of universal visualization,which means that visualization has a broad and deep colonization of non-visualization fields.The visualization of language is the embodiment of this colonization.In the network communication environment,under the influence of visual culture,the semantics,expression and appearance of language present distinct visual characteristics,which is manifested in a series of representations,such as the use of words focusing on image description,the creation of sound scene by paralanguage,and the graphic presentation of words.This paper analyzes the inevitable impact of image flooding,scene immersion and visual acceptance habits on language visualization in visual culture.It further reflects on the advantages of popular sensibility and stimulating emotion brought by language visualization easily,as well as the crisis of lack of meaning and rationality.