摘要
意识形态是政党的精神旗帜,意识形态话语权是其外在呈现形式,发挥着价值引领、政治保障、社会整合和形象塑造等重要作用。新形势下意识形态话语权建设要从话语领导权、话语主体队伍、话语内容体系和话语传播载体四个着力点来协同提升,惟此才能更好地为第二个百年征程提供不断奋进的精神动力。
Ideology is the spiritual banner of political parties. Its external presentation form lies in its discourse power, which plays an important role in value guidance, political guarantee, social integration and image shaping. Under the new situation, the increase of ideological discourse power should concentrate on four areas: discourse leadership, discourse participants, discourse content system and discourse communication carrier. Only in this way can the CPC be provided with spiritual power for continuous progress in its next 100-year historic course.
出处
《学术前沿》
CSSCI
北大核心
2022年第6期101-104,共4页
Frontiers
基金
2021年度陕西省社科基金项目“新时代中国共产党意识形态话语权建设研究”
2021ZX40
2019年国家社科基金一般项目“新媒体时代反腐信息媒介接触对公务员与公众清廉感知的影响机制研究”的阶段性成果
19BZZ074。
关键词
意识形态话语权
价值引领
形象塑造
政党认同
ideological discourse power
value guidance
image shaping
party identity
