武汉城市文创产品的研发现状及策略研究

RESEARCH AND DEVELOPMENT STATUS QUO AND STRATEGY OF CULTURAL AND CREATIVE PRODUCTS OF WUHAN

城市文创产品是促进城市文化传播的重要方式,以文创形式向世界传递城市文化、城市自信,已成为了当下的流行话题。武汉作为新一线城市,其文创产品的发展也受到了广泛的关注。本文从武汉城市文化资源及武汉城市文创产品现状入手,总结了武汉城市文创产品研发的现状与不足,并针对武汉城市文创产品的研发提出了建议和策略。

Cultural and creative product is an important way to promote the image of the culture of a city. It has become a popular topic to convey city culture and city confidence to the world in the form of cultural and creative products. As a new frontline city, Wuhan has also received extensive attention for the development of its cultural and creative products. Starting with the city cultural resources and the current status of cultural and creative products of Wuhan, this paper summarizes the status quo and shortcomings of the research and development of the cultural and creative products of Wuhan, and puts forward suggestions and strategies for the research and development of the cultural and creative products of Wuhan.