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读图时代下的思考——新媒体传播语境下的科普类信息可视化设计研究 被引量:3

REFLECT ON THE ERA OF PICTURE-READING——RESEARCH ON VISUALIZATION DESIGN OF GENERAL SCIENCE INFORMATION IN THE CONTEXT OF NEW MEDIA COMMUNICATION
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摘要 数字技术的升级,带来了碎片化的信息时代。在媒体渠道的扩张下,信息传播的方式更多样性,如何利用新媒体带来的传播优势,使科普信息的传播更有效率,是当下设计师需要思考的问题。本文对新媒体传播语境下的科普类信息可视化设计进行了探讨分析。 The upgrade of digital technology has brought about a fragmented information age. With the expansion of media channels, the ways of information dissemination are more diverse.How to use the dissemination advantages brought by new media to make the dissemination of general science information more efficient is a problem that designers need to think about. This paper discusses and analyzes the visualization design of general science information in the context of new media communication.
作者 徐明杰
机构地区 浙江理工大学
出处 《包装与设计》 2022年第2期108-109,共2页 Package & Design
关键词 新媒体 设计传播 信息科普 可视化设计 设计策略 new media design communication information science visual design design strategy
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