工业设计中的文创产品设计策略分析

ANALYSIS OF CULTURAL AND CREATIVE PRODUCT DESIGN STRATEGY IN INDUSTRIAL DESIGN

如今,创意产业已经成为经济发展过程中的重要推动力量。文创产品所带来的巨大经济效益,促使其受到了越来越多的关注。在工业设计过程中,提高对于文创产品设计工作的重视程度势在必行。强化工业设计中文化产品的设计策略分析,是为了更好地优化文化产品设计、让其获得更良好销售渠道的有效方式。本文就工业设计中的文创产品设计策略展开了分析。

Today, the creative industry has become an important driving force in the process of economic development. The huge economic benefits brought by cultural and creative products have prompted them to receive more and more attention. In the process of industrial design, it is imperative to pay more attention to the design of cultural and creative products. Strengthening the design strategy analysis of cultural products in industrial design is an effective way to better optimize the design of cultural products and allow them to obtain better sales channels. This paper analyzes the design strategy of cultural and creative products in industrial design.