心流理论下交互动画设计与创新研究

RESEARCH OF INTERACTIVE ANIMATION DESIGN AND INNOVATION BASED ON FLOW THEORY

随着万物互联时代的到来,信息技术的提高让动画从传统的单线性叙事转向双向交互,交互动画随之产生。文章基于心流理论的研究成果,结合国内外交互动画的发展现状,探究交互动画设计的发展特征和创新方向,从交互动画的设计原则和叙事方式出发,为交互动画设计提供一定的研究思路。依据心流理论,当技能和挑战达到平衡的时候,观众会产生极致的交互体验。基于此,笔者结合案例,对交互动画的设计原则、叙事内容、故事情节和交互体验进行了分析和展望。

With the advent of the era of the IoE, the improvement of information technology has transformed animation from traditional single-linear narrative to two-way interaction,which leads to the emergence of interactive animation. Based on the research results of Flow Theory and combined with the development status of interactive animation at home and abroad, this paper explores the development characteristics and innovative direction of interactive animation design. Starting from the design principles and narrative methods of interactive animation, the authors had provided certain research ideas for interactive animation design. According to Flow Theory, the audience will have the ultimate interactive experience when skills and challenges are balanced. Based on this, the authors analyze and forecast the design principles, narrative content, storyline and interactive experience of interactive animation with actual cases as examples.