功能拓展在高校校园文创产品设计中的应用

APPLICATION OF FUNCTION EXPANSION IN CULTURAL AND CREATIVE PRODUCTS DESIGN OF COLLEGE CAMPUS

近年来,高校文化氛围浓厚,掀起一股文创热潮。本文从功能拓展的理论出发,通过对高校校园文创产品设计现状的分析,探研、归纳、总结了功能拓展理论在高校校园文创产品开发设计中的设计原则和应用方式,希望能为国内高校校园文创产品设计提供新的设计思路。

In recent years, there has been a strong cultural atmosphere in colleges and universities, setting off a cultural and creative design upsurge. Starting from the theory of function expansion and analyzing the current situation of the design of cultural and creative products of college campus, this paper explores, researches and summarizes the design principles and application methods of the function expansion theory in the development and design of cultural and creative products of college campus. The authors hope to provide some new design ideas for the future design of cultural and creative products of college campus.