“别现代”语境下新主流剧英雄叙事的文本嬗变与话语博弈

Text Change and Discourse Balance of the New Hero Narrative from the Perspective of "Bie-Modernism"

在社会转型期的多元语境下,单纯造神或渎神的英雄叙事文本都不再为受众所青睐。近年热播的新主流电视剧绘就多元色域的英雄光谱,实现了政治诉求、艺术表达和商业逻辑的整合与共赢,完成了对英雄形象的合理重塑,满足了当代观众的认知逻辑与审美取向。遵循英雄原型的历时性特征,新主流电视剧复刻了受众深埋于潜意识的英雄情结,并借助影像建构的集体记忆将受众整合成“想象的共同体”,强化了其对主流价值观和国族身份的认知。新主流电视剧在类型化创作上开辟出新的叙事范式和传播模式,英雄叙事的影像传播在当下呈现出更多的可能性。

In the multi-context of social transformation period,the heroic narrative texts that simply create gods or blaspheme are no longer favored by the audience. The popular new mainstream TV series in recent years depict the heroic spectrum of multiple color gamuts,and facilitate the winwin integration of political appeals,artistic expression and business logic. They also complete the reasonable remodeling of the hero image,and satisfy the cognitive logic of modern audiences and aesthetic orientation. Following the diachronic characteristics of hero archetypes,new mainstream TV dramas reproduce the heroic complex buried deep in the subconscious of the audience,and integrate the audience into an "imagined community" with the help of collective memory constructed by images,strengthening their awareness of mainstream values and national identity. New mainstream TV series have opened up new narrative paradigms and dissemination modes in genre creation,and the image dissemination of heroic narratives presents more possibilities.