传播学视域下的中医抗疫与创新发展研究

Traditional Chinese Medicine:Role in Covid-19 Prevention and Innovation from Communication Perspective

中医之学,源远流长,薪火相传,究其繁衍之道,未曾远离传播二字。古今中医传播方式,有家学相传、师徒授受、私淑遥承、书院讲学、官办学堂及院校教育等多种。古往今来,学派流衍,医家荟萃,建树者众,或续其余绪者,或青出于蓝而胜于蓝者,蔚为大观。本文基于5W传播理论,刍议不同传播方式之间的传播主体、传播客体、传播内容、传播媒介和传播效果的异同,旨在从传播学角度为当今中医的发展和认同传播提出些许思考。

Traditional Chinese Medicine(TCM)is passed down from generation to generation.Its development is closely related to communication. The dissemination of the ancient and modern TCM include family learning,mentoring and apprenticeship,protege following,academy lectures,government-run schools,and college education. Throughout the ages,schools of thought have spread,flourished,and iterated. Based on the 5 W communication theory,this article analyzes the similarities and differences of the communication subjects,objects,contents,media,and effects among different communication methods,which aims to put forward some thoughts for the TCM communication from the perspective of communication science.