中国传统文化在动画角色设计中的应用--以《大鱼海棠》为例

The application of Chinese traditional culture in animation character design--Take"Big Fish and Begonia"as an example

近年来,随着动画产业的发展,我国动画也逐渐走向民族化道路,越来越多的动画创作者开始注重对于中国传统文化的挖掘,无论是动漫的主题、角色设计乃至于动画场景设计或更为细微之处都逐渐增添了富有中国民族化的色彩,形成了富有中国特色的动漫风格。尤其是面临美国与日本动画强有力的冲击,发掘中国传统文化元素,向世界展示中华文化的独有魅力已成为振兴国产动画产业的必经之路。《大鱼海棠》作为近年来“中国风”动漫的代表作,在对中国传统文化元素的运用、挖掘与创作上获得了巨大的成功,尤其在动画角色设计中体现得更为明显,树立了中国动画发展的全新标杆。

In recent years,with the development of the animation industry,my country's animation has gradually moved towards the road of nationalization.More and more animation creators have begun to pay attention to the exploration of traditional Chinese culture,whether it is the theme of animation,character design or even animation scene design or animation.More subtleties are gradually added to the rich Chinese national color,forming an animation style rich in Chinese characteristics.Especially in the face of the strong impact of American and Japanese animation,exploring the elements of traditional Chinese culture and showing the unique charm of Chinese culture to the world has become the only way to revitalize the domestic animation industry.As a representative work of"Chinese style"animation in recent years,"Big Fish and Begonia"has achieved great success in the application,mining and creation of traditional Chinese cultural elements,especially in the animation character design,which has established a Chinese A new benchmark for animation development.