平面设计的时代审美价值--以国际主义风格的兴衰起伏为例

Contemporary aesthetic value of graphic Design--Take the rise and fall of internationalism style as an example

本文首先通过文献研究,对国际主义设计风格的起源和设计特点,阐述了国际主义兴盛的原因。其次,从国际主义的功能主义、网格系统和无衬线字体的角度,归纳梳理国际主义成为当时主流的必然因素以及带来的价值。最后,总结国际主义的时代审美价值,探究其对人产生的审美意义。虽然国际主义在当时逐渐衰退,背离了国际主义先驱的初衷,但国际主义风格平面设计师的设计因其规律的运用,图形与文字的系统化排列与几何学组合,更因其作为国际性通用的图形语言而受到全世界的推崇。

Firstly,through literature research,this paper expounds the origin and design characteristics of internationalist design style,and expounds the reasons for the prosperity of internationalism.Secondly,from the perspective of internationalism functionalism,grid system and sans serif font,this paper summarizes the inevitable factors and value of internationalism becoming the mainstream at that time.Finally,the purpose is to summarize the aesthetic value of internationalism and explore its aesthetic significance to people.Although internationalism gradually declined at that time and deviated from the original intention of the pioneers of internationalism,the design of internationalism style graphic designers was highly praised all over the world because of their regular application,systematic arrangement and geometric combination of graphics and characters,and as an international universal graphic language.