从“黄山谈话”到“两山论”:我国环境传播官方话语的内涵与变迁

From“Huangshan Talk”to“Liangshan Theory”:Connotations and Changes of the Official Discourse of Environmental Communication in China

当前,以“绿水青山就是金山银山”为代表的官方环境话语在我国已深入人心。通过对不同历史时期党和国家主要领导人关于环境问题的重要论述进行话语分析,阐明我国环境传播官方话语的内涵及其变迁。在话语本体上,我国环境传播的官方话语在运用隐喻修辞中主要选择以经济作为支点,在调动误同因素中将环境问题视为大家“自己的”问题,构建集体认同。在话语实践上,它们通过对环境进行“命名”建构,塑造人们对环境的认知,具有一定的规范特征,此外,党和国家主要领导人自身所具备的威信以及以类似于制度的形式存在使得它们对相关主体具有刚性约束力。经过四十多年的发展,我国环境传播官方话语的话语生产由接合经济增长逐渐转向实现社会高质量发展,修辞诉求由着眼子孙后代需要逐渐转向注重人与环境的融合为一。

At present,the official environmental discourse represented by“lucid waters and lush mountains being invaluable assets”has been deeply rooted among the people in China.This paper selects the important discourses on environmental issues made by the major CPC and state leaders in different historical periods and makes an indepth discourse analysis to illustrate the connotations.In terms of the ontology of discourse,the official discourses of environmental communication in China take economy mainly as the fulcrum in the use of metaphorical rhetoric.They regard environmental problems as our“own”problems in mobilizing identification by inaccuracy factors to construct collective identity.In discourse practice,official discourses shape people’s cognition of the environment by“naming”the environment,which has certain normative characteristics.In addition,the authority of the major CPC and state leaders and the existence form of the institution make the official discourses of Chinese environmental communication rigid and binding on the relevant subjects.After more than 40 years,the official discourse in environmental communication in China has shifted from articulating economic growth to realizing high-quality social development,and the rhetoric appeal has shifted from focusing on the needs of future generations to the integration of people and the environment step by step.