健康中国视角下德州市体育健身产业优化路径探析

Optimization Path Analysis of Dezhou Sports and Fitness Industry from the Perspective of Healthy China

体育健身产业在当今经济体系中占据重要地位,对于拉动经济发展效应非常明显。德州市结合自身发展实际,推动体育健身领域实现较快发展,以体育健身产业的发展带动德州经济持续增长。研究对德州市城区、乐陵市、庆云县、宁津县体育健身产业相关情况展开调查,以德州市体育健身产业作为研究对象,对体育健身产业发展路径进行重点关注,采取文献资料分析、专家访谈、具体案例探析、对比分析等研究方法,全面梳理整体发展状况和存在问题,在此基础上提出改进提升的具体对策,从理论层面给当地体育产业发展给予了指引和支撑。

The Sports and Fitness Industry occupies a key position in today’s economic system, and has played a significant role in boosting the economic growth. Combined with its own reality of development, Dezhou has realized the rapid development of the Sports and Fitness Industry, and has gained a sustained economic growth initiated by it. This paper, with its focus on the development path of sports and fitness industry, takes relevant situation of sports fitness industry in Dezhou City, laoling, qingyun, and Ningjin County as the object of investigation, and Dezhou sports and fitness industry as the research object. Through employing literature analysis, expert interview, specific case analysis, comparative analysis and other research methods, it sorts out the overall development status and existing problems all around,based on which it puts forward the concrete countermeasures of improvement, and provides guidance and support for the development of the Local Sports Industry in a theoretical way.