浅析刺绣在云南特色精品咖啡包装设计中的应用

Analysis of the Application of Embroidery in the Packaging Design of Yunnan Specialty Coffee

刺绣是中华民族的传统工艺,具有独特的文化魅力。从产品包装设计的角度出发,选取云南具有代表性的小粒咖啡,探讨将刺绣元素融入特色精品咖啡包装设计中的途径,介绍了云南小粒咖啡及刺绣的基本情况,分析了刺绣在云南精品小粒咖啡包装设计中的应用意义,重点从包装色彩、刺绣风格、图案等方面探讨了相应的应用对策。

Embroidery is a traditional craft of the Chinese nation with unique cultural charm. From the perspective of product packaging design, this paper selects the representative small-grain coffee in Yunnan, discusses the way to integrate embroidery elements into the packaging design of special specialty coffee, introduces the basic situation of Yunnan small-grain coffee and embroidery, and analyzes the embroidery in Yunnan high-quality small grain coffee. The application significance of coffee packaging design, focusing on packaging color, embroidery style, pattern and other aspects of the corresponding application strategies.