甘肃省天水市胡氏民居文创产品开发设计

Development and design of cultural and creative products for Hu’s residential buildings in Tianshui City, Gansu Province

甘肃省天水市是华夏文明和中华民族的重要发源地,是国家历史文化名城,有非常多有研究价值的古民居,胡氏民居是天水市现存的明代民居建筑的杰出代表之一,在甘肃省有非常高的历史、艺术价值,为研究天水的历史沿革、民俗风情提供了珍贵、丰富的历史资料,既是天水民俗博物馆,天水古民居建筑文化的博物馆。因此以胡氏民居为文创产品的设计素材是天水市文创产品不可或缺的一部分,对于人们宣传和弘扬天水文化具有重要的意义。通过对胡氏民居文创产品的调研,开发与设计,为胡氏民居手绘设计了原创插画,并且为胡氏民居文创产品设计了logo和一个系列的文创产品,为胡氏民居的文创产品开发设计提供了先例,可以为甘肃天水胡氏民居的文化和建筑特色做出一定的宣传和推广效果。

Tianshui City, Gansu Province, as an important birthplace of Chinese civilization and the Chinese nation, a national historical and cultural city, Tianshui City has a lot of ancient residences with research value, Hu’s Residence is one of the outstanding representatives of the existing Ming Dynasty residential buildings in Tianshui City, and its scientific, historical and artistic value is unique in Gansu Province, providing precious and rich historical information for the study of the historical evolution and folk customs of Tianshui. Therefore, the design material of Hu’s residence as a cultural and creative product is an indispensable part of the cultural and creative products of Tianshui City, and it is of great significance for people to publicize and promote Tianshui culture. Through the investigation, development and design of hu’s residential cultural and creative products, this paper designs original illustrations for Hu’s residential hand-drawn, and designs a logo and a series of cultural and creative products for Hu’s residential cultural and creative products, which provides a precedent for the development and design of cultural and creative products of Hu’s residential buildings, and can make certain publicity and promotion effects for the cultural and architectural characteristics of Hu’s residences in Gansu Tianshui.