依托历史文化名人进行阅读推广的实践与思考——以文成县图书馆为例

Practice and Consideration of Reading Promotion Based on Historical and Cultural Celebrities

通过开展与历史文化名人相关的阅读推广活动,进一步提升服务效能。文章介绍了文成县图书馆从品牌活动、数字资源、特色馆藏等3个方面依托刘伯温名人效应进行阅读推广的实践,得出重点打造名人品牌活动是提升服务效能的关键环节,引导专业的社会力量参与名人特色馆藏建设是提升文化内涵的有力举措,认真落实相关要求使名人效应可持续的根本保障的结论。

Through carrying out reading promotion activities related to historical and cultural celebrities,the service efficiency can be enhanced.This paper introduces the reading promotion practice by relying on Liu Bowen’s celebrity effect in Wencheng Library from the brand activity,digital resources and characteristic library collection.And the practice shows that focusing on creating celebrity brand activities is the key to improve the service efficiency,guiding professional social forces to participate in the construction of celebrity characteristic collection is a powerful measure to promote cultural connotation,and conscientiously implementing relevant requirements is the fundamental guarantee for the sustainability of celebrity effect.