公共图书馆古籍保护公众宣传现状调研

Research on the Status Quo of Public Promotion for the Conservation of Ancient Books in Public Libraries

采用网络调查法,收集国内12个具有全国古籍重点保护单位身份的公共图书馆近五年的古籍保护公众宣传活动资料,依据内容分析法从活动形式、对象、内容进行调研,发现公共图书馆古籍保护公众宣传中存在活动零碎、宣传效果差和活动内容形式单一等问题,提出建立品牌活动、加强多方合作、促进内容创新、拓宽传播渠道、收集读者反馈、立足读者需求的建议。

Using the network survey method,this paper collects information on public promotion for the conservation of ancient books in 12 domestic public libraries with the identity of the national key protection unit for ancient books in the past five years,and conducts them from the perspective of the form,object and content of the activity based on the content analysis method,and we find that there are fragmented activities,poor publicity effects,and less activity forms and contents in the public promotion of ancient books conservation in public libraries.The paper proposes establish branding activities,strengthen multi-party,promote content innovation,broaden communication channels,gather reader feedback,and pay attention to reader requirements.