基于CiteSpace的国内外网络直播研究发展对比分析

A Comparative Analysis of Development of Researches on Live Broadcast at Home and Abroad Based on CiteSpace

网络直播已成为后疫情时代数字经济发展重点关注的领域,但鲜见国内外网络直播的对比研究。文章借助科学计量法对国内外2011—2020年间文献进行梳理,通过文献关键词分析挖掘了网络直播的研究热点;基于文献引文分析和时间线分析识别了网络直播的研究主题和演变趋势。在此基础上,对未来研究进行展望:第一,加强营销视域下的网络直播研究;第二,关注直播赋能新业态构建;第三,在推动直播带货的过程中注重信息化。

Live broadcast has become the focus of digital economy development in the post-epidemic era,but there are few comparative studies at home and abroad.Literatures from 2011 to 2020 are sorted out with a scientific measurement method.The research hot spots of live broadcast are found by the keyword analysis.The research topic and the evolution trend of the live broadcast are recognized based on the citation analysis and the timeline analysis.Prospects for future research are:1)strengthening live broadcast marketing research;2)paying attention to the construction of new formats;3)laying emphasis on informatization in the process of promoting live broadcast.