“一带一路”视阈下“佛山武术丝路行”的品牌定位与传播分析

Brand Positioning and Communication Analysis of "Foshan Wushu Silk Road Tour" from the Perspective of "The Belt and Road"

在"一带一路"视阈下,通过分析佛山武术文化"走出去"形象的定位和传播形象,对佛山武术文化中的养生品牌、竞技品牌、影视品牌和旅游品牌进行了深入挖掘、剖析和提炼,对"佛山武术丝路行"品牌构建方面进行深入探讨,进行佛山武术文化在一带一路沿线国家传播的思考,得出"佛山武术丝路行"品牌定位和传播的可行性建议,对于塑造"佛山武术丝路行"品牌、提高佛山武术文化在国际上的影响力和加强佛山武术文化品牌传播目标的实现具有长远而深刻的现实意义。

In the perspective of The Belt and Road,through the analysis of Foshan Wushu culture image positioning and spread of "going out",in Foshan Wushu culture of keeping in good health brand,sports brand,film and television in-depth excavation,the paper analyzes the brand and tourism brand and refining,to "Foshan Wushu silk road line" brand building,in-depth studies are In Foshan Wushu culture spread all the way along the countries in the region thinking,"Foshan Wushu silk road line" brand positioning and the spread of the feasible Suggestions,to shape the "Foshan Wushu silk road line" brand,improve Foshan Wushu culture on the international influence and enhance the Foshan Wushu culture to achieve the goal of brand communication has long-term and profound practical significance..