竹铃球进社区推广的影响因素与策略研究

The Influencing Factors and Strategies of the Promotion of Bamboo Boll Ball into the Community

竹铃球起源于清朝时期的土家族运动项目,在引起人们重视后,先后进入校园、赛场和非物质文化遗产名录。文章通过对石柱县150名参与竹铃球运动的社区居民进行问卷调查发现,竹铃球进社区存在场地缺乏、宣传力度薄弱的问题,在对另150名未参加竹铃球运动的社区居民进行问卷调查后,经过综合分析发现:场地、社区居民对竹铃球的了解程度,以及有无专业人员指导均对竹铃球进社区推广具有一定影响,对此,文章根据调查结果,分别从强化场地建设、加强宣传推广和提供专业指导三个方面提出了具体的对策建议,以期进一步推动竹铃球在社区推广,促进竹铃球运动的保护和发展。

Bamboo boll ball originated from the Tujia sports in the Qing Dynasty.After attracting people’s attention,it has entered the campus,sports field and intangible cultural heritage list.Through a questionnaire survey of 150 community residents who participated in the bamboo boll ball movement in Shizhu County,it was found that the lack of venues and weak publicity may hamper the bamboo boll ball from entering the community.After a questionnaire survey of another 150 community residents who did not participate in the bamboo boll ball game,through comprehensive analysis,it was found that the venue,community residents’ understanding of the bamboo boll ball,and the guidance of professional personnel had an impact on the promotion of bamboo boll ball into the community.According to the survey results,it is suggested that to promote and protect the state of bamboo boll ball in the community,site construction,publicity,and professional guidance availability should be improved.