2021年皮卡终端市场特点:演绎“4连涨”“8连降”,销量创近年新高

Characteristics of Pickup End-user Market in 2021:Showing “Four Consecutive Rises” and “Eight Consecutive Declines”,with Sales Volume Hit a New High in Recent Years

皮卡,在我国一直被划分为货车的一个类别。随着近年各地政策放宽,皮卡成为乘商结合的消费新热点。2021年,在疫情反复、全球芯片危机、货车市场普遍低迷的大环境下,皮卡市场却实现了逆势增长,成为货车市场中一道靓丽的风景线。根据终端上牌数据,2021年我国皮卡终端销量41万8 740辆,同比增长4.8%,销量创近年新高。那么,2021皮卡终端市场有哪些主要特点?

This paper summarizes the characteristics of pickup end-user market in 2021.In 2021,418,740 units of pickup trucks were sold in the end-user market in China,a new high in the same period in recent years,with a year-on-year increase of 4.8%.Each month presents the market characteristics of “four consecutive rises” and “eight consecutive declines”.Top10 enterprises accounted for 93.29% in total,with a year-on-year decrease of 4.31%,which means that the market concentration decreased.