乡村振兴背景下农户生计策略调整影响因素分析——基于电商小镇的调查分析

Analysis on Influencing Factors of Farmers’ Livelihood Strategy Adjustment Under the Background of Rural Revitalization——Based on the Investigation and Analysis of E-commerce Town

文章基于山东省28个电商小镇2017—2019年实地调研数据,运用多值选择模型对乡村振兴发展背景下农户生计策略调整影响因素进行了研究。结果表明:成立电商小镇有利于带动农户生计策略的调整,具体表现为金融资本和社会资本的增加、收入与经济发展水平以及交通基础设施水平的提高均有利于推动农户丰富生计策略、促进农户生计策略的调整,而自然禀赋差异不会对农户生计策略调整产生影响。因此,在进一步提高电商小镇的基础上,应夯实农村电商产业链基础,为农户生计策略调整提供更充分的金融与信息支持。

Based on the field survey data of 28 e-commerce towns in Shandong Province from 2017 to 2019,this paper uses the multi value selection model to study the influencing factors of farmers’ livelihood strategy adjustment under the background of rural revitalization and development.The results show that the establishment of e-commerce towns is conducive to the adjustment of farmers’ livelihood strategies,which is specifically reflected in the increase of financial capital and social capital,the improvement of income and economic development level and the level of transportation infrastructure.The difference of natural endowment will not have an impact on the adjustment of farmers’ livelihood strategies.Therefore,on the basis of further improving e-commerce towns,we should consolidate the foundation of rural e-commerce industrial chain and provide more sufficient financial and information support for farmers’ livelihood strategy adjustment.