中国古代钱币文化元素在平面设计中的运用——以流通性货币为例

The Application of the Elements of Chinese Ancient Coin Culture in Graphic Design——A Case Study of the Circulating Currency

流通性货币是构成中国古代钱币文化体系中最重要的组成部分,造币工艺主要包括浇铸、印刷与机制三种,主流材质分为非金属与金属两大类别,尤以非贵金属小类中的铜制币居多。文章从造型学角度着重对贝/骨类、纸质类非金属古钱币和金银类贵金属古钱币,以及铜质类非贵金属古钱币进行形态变迁特征分析,最终落脚于古代钱币造型运用于平面设计的方法研究上,结合案例总结得出直接运用、重构运用和暗喻运用三大设计法则。

Circulating currency is the most important part of the coin culture system in ancient China.The coinage process mainly includes casting,printing and mechanism.The mainstream materials are divided into two categories:non-metallic and metal,especially copper coins in the sub-category of non-precious metals.From the perspective of modeling,this paper focuses on the morphological change characteristics of shell,bone,paper non-metallic ancient coins,gold and silver precious metal ancient coins,and copper non-precious metal ancient coins.Finally,it focuses on the research on the application of ancient coin modeling in graphic design.Combined with cases,it summarizes three design rules:direct application,reconstruction application and metaphor application.