广东省文化产业竞争力提升的行动逻辑与治理策略

The Action Logic and Governance Strategy of Enhancing the Competi⁃tiveness of Cultural Industry in Guangdong Province

社会治理现代化格局下,文化产业作为新经济增长点与地区转型升级的重要产业,其竞争力提升的行动逻辑及范式策略受到全国各省市的重视。根据当前影响文化产业发展因素的相关理论分析,利用广东省2009—2018年文化产业的相关数据建立计量经济模型,运用eviews10.0的时间序列平稳性检验、协整检验、格兰杰因果检验等回归方法进行实证分析,探寻广东省文化产业竞争力提升的影响因素,结果表明文体娱乐的财政支出对文化产业有明显正向的促进作用。结合广东省文化产业发展的现实检视,应重视提升文化产业中生产要素竞争力、政府正向扶持力、消费需求竞争力、产业规模竞争力水平等,促进广东文化产业竞争力提升应从文化队伍建设、文化产生协调发展、产业集约化发展等方面着手。

Under the pattern of social governance modernization,as an important industry of new economic growth point and regional transformation and upgrading,the action logic and paradigm strategy of cultural indus⁃try competitiveness communication are more and more valued by all provinces and cities in China.According to the relevant theoretical analysis of the current factors affecting the development of cultural industry,this paper uses the relevant data of cultural industry in Guangdong Province from 2009 to 2018 to establish an econometric model,and uses eviews10.0 time series stationary test,co-integration test,Granger causality test and other re⁃gression methods for empirical analysis to explore the reasons for the competitiveness of cultural industry in Guangdong Province.The financial expenditure of sports and entertainment has a positive role in promoting the cultural industry.On this basis,having combined with the reality of the development of cultural industry in Guangdong Province,this paper points out the importance of paying attention to the competitiveness of produc⁃tion factors,the positive support of the government,the competitiveness of consumer demand and the competi⁃tiveness of industrial scale.On the basis of explaining the competitive advantages and disadvantages of cultural industry in Guangdong Province,the paper puts forward some countermeasures and suggestions to promote the competitiveness of cultural industry in Guangdong Province.