安徽省高校商务英语专业建设同质化现象根源及消解策略

The Cause and Strategy of Homogenization of Business English Major in Universities in Anhui Province

近年来,安徽省高校(以本科类高校为主)商务英语专业建设呈现出“一本院校领队、二本院校主力、其他转型本科院校助力”的稳步发展态势,然而内驱动力弱、专业年轻化、培养难度大等内外因致使商务英语专业出现“千校一面”的同质化现象,突出表现在专业定位模糊、人才培养方案雷同等方面。为化解同质化现象消解难度,通过微观层面“一盯、二挖、三凸”的消解策略,提出克服同质化现象的理据,为消解专业趋同现象开拓新思路。

It is investigated that there are some problems in recent years existing in Business English majors in the universities in Anhui province such as weak internal driving force,younger professionalism,and bigger difficulties in training talents,which results in the“homogenization”phenomenon in many universities which is highlighted in the aspects of vague professional orientation and similar talent training programs.The paper provides a strategy to resolve the difficulty of“homogenization”phenomenon,that is,the strategy of“core,digging and emphasis”at the micro lev⁃el,aiming to get new ideas to eliminate the phenomenon of professional convergence.