文化视域下的国潮服饰探析

Research on Guochao Clothing from the Cultural Perspective

国潮设计已流行至服饰、美妆、文创等多个行业的产品及包装设计领域。分析国潮服饰产生背景、表征、内涵与前景,探讨国潮服饰品牌如何深层挖掘文化内涵,对中国服装在国际舞台展现中国风采具有重要意义。

Guochao has been popular in the fields of product and packaging design in many industries such as clothing,beauty makeup and cultural creation.It is of great significance to analyze the background,representation,connotation and prospect of Guochao clothing,and to discuss how to deeper explore the cultural connotation of Guochao clothing brand,so that the Chinese clothing show Chinese style in the international stage.