社交媒体用户信息回避行为的影响因素分析

Review on the Influencing Factors of Social Media Users’Information Avoidance Behavior

本研究旨在系统揭示社交媒体用户信息回避行为的影响因素,从而为研究该主题的学者的未来研究工作提供便利,同时也为相关组织的实践活动提供理论指导以减少个体用户的信息回避从而提高信息传播效果。利用系统综述方法对国内外有关社交媒体用户的广告回避、新闻回避和其他类型信息的回避行为研究成果的系统梳理,归纳总结出社交媒体用户信息回避行为的主要影响因素。社交媒体用户的信息回避行为主要受信息因素(信息质量、信息数量、信息表现形式等)、用户因素(认知、情感、兴趣、态度、行为等)和环境因素(社交媒体的特征、社会影响等)的影响。

This paper aims to uncover the influencing factors of social media users’information avoidance behavior to provide convenience to scholars for future research,and it also provides theoretical guidance to relevant organizations for their practices of decreasing individuals’information avoidance so as to improve the effectiveness of information communication.In order to find the main causes of social media users’information avoidance behavior,the existing literature about ad avoidance,news avoidance,and other types of information avoidance were analyzed by using the systematical review approach.The results showed that social media users’information avoidance was mainly impacted by the information-related factors(e.g.,information quality,amount,and expression form),the user-related factors(e.g.,cognition,affection,interests,attitudes,and behaviors),and situation factors(e.g.,the characteristics of social media,and social influence of other users).