互联网+背景下中原民俗文化的视觉艺术资源开发

Development of Visual Arts Resources of Central Plains Folk Culture under the Internet Plus Background

在中原民俗文化的视觉艺术资源的开发研究中,“互联网+”技术的广泛运用使古镇旅游业蓬勃发展。针对当下民俗文化旅游开发过程中出现的一些问题,以视觉设计为主要解决手段,组建多元旅游体验模式及消费体系进行解决。本文立足地域实际结合旅游资源特点,以魏家坡为例对中原民俗古镇文化的视觉艺术资源进行可视化研究。探索更有利于魏家坡古镇旅游保护开发的对策与方法,进而保护、传承、弘扬中原民俗文化。

In the development of visual arts resources in the Central Plains Folk Culture,the extensive use of Internet plus technology has made the ancient town tourism flourish.In view of some problems in the development of folk culture tourism,visual design is the main solution to establish a diversified tourism experience mode and consumption system.Based on the regional reality,combined with the characteristics of tourism resources,this paper takes Wei Jia po as an example to study the visual art resources of folk ancient town culture in the Central Plains.Explore the countermeasures and methods that are more conducive to the tourism protection and development of Wei Jia po ancient town,and then protect,inherit and carry forward the Central Plains folk culture.