政府主导下的客家文化产业研究——以赣南安远县“农家书屋+电商”产业为例

Research on Hakka Cultural Industry Led By The Government——Taking The"Rural Bookstore+E-Commerce"Industry In Anyuan County,South Jiangxi As An Example Province

通过考察“农家书屋+电商”案例研究发现,政府主导下建立的“农家书屋”逐渐成为农业技术输出的场所,再通过电商这一技术媒介,在“农家书屋”这个文化品牌的带动下,将创意农产品带入网上交易,将网上交易市场转为现代农民致富市场。“农家书屋+电商”这一产业正在拓展文化产业的内涵,也成为政府主导下的文化产业发展类型。

Through the case study of"rural bookstore+e-commerce",it is found that the"rural bookstore"established under the leadership of the government has gradually become a place for agricultural technology output.Through the technical medium of e-commerce,driven by the cultural brand of"rural bookstore",creative agricultural products are brought into online trading,and the online trading market is transformed into a modern farmers'wealth market.The industry of"rural bookstore+e-commerce"is expanding the connotation of cultural industry and has become a type of cultural industry development of official civilian cooperation.