农户对绿色生产技术采纳意愿的影响因素分析

Analysis on the Influencing Factors of Farmers’Willingness to Adopt the Green Production Technologies

【目的/意义】在农业供给侧结构性改革的关键时期,分析影响农户对绿色生产技术采纳意愿的因素,剖析各影响因素的作用机理,有助于加快绿色生产技术的推广与应用,对于保障农产品质量安全和推进农业现代化发展具有重要的现实意义。【方法/过程】以2020年山东省16个地市的522份调研数据为基础,通过SPSS软件采用有序Logistic模型,对农户绿色生产技术采纳意愿的影响因素进行了实证分析。【结果/结论】结果表明,是否有销售质检、对违禁农药使用约束力度的评价、绿色产品销售情况、政府补贴额度,以及农产品是否可追溯对农户绿色生产技术的采纳意愿产生正向显著影响。建议通过加强农产品市场管理、健全完善农产品追溯系统、加强违禁农药使用的监管力度、完善质检体系建设,以及建立健全绿色农业补贴政策机制等措施来提升农户对绿色生产技术的采纳意愿,推进我国现代化农业的转型。

【Objective/Meaning】In the critical period of agricultural supply-side structural reform,it is helpful to accelerate the promotion and application of green production technologies by analyzing the influencing factors of farmers’willingness to adopt the green production technologies and the mechanism of each influencing factor,which has important practical significance for ensuring the quality and safety of agricultural products and promoting the development of agricultural modernization.【Methods/Procedures】Based on the 522 survey data from 16 cities in Shandong Province in 2020,the influencing factors of farmers’willingness to adopt the green production technologies by using the Ordered-logistic model with SPSS software were empirically analyzed.【Results/Conclusions】The results showed that:Whether there were the quality inspections of sales,the evaluation of the restrictions on the use of prohibited pesticides,the sales status of green products,the amount of government subsidies and the traceability of agricultural products had positive and significant impacts on the willingness of farmers to adopt the green production technologies.Therefore,the countermeasures were put forward including strengthening the market management of agricultural products,improving the traceability system of agricultural products,strengthening the supervision of the use of prohibited pesticides,improving the construction of quality inspection system,and establishing the sound subsidy policy mechanism of green agriculture,thus to enhance the willingness of farmers to adopt the green production technologies and promote the transformation of modern agriculture in China.