面向菜鸟驿站服务平台的快递包装废弃物回收激励研究

Research on incentive mechanism of express packaging waste recycling based on Cai Niao post station service platform

针对数字经济与线上购物蓬勃发展所带来的快递包装废弃物回收利用问题,面向快递包装废弃物回收利用菜鸟驿站模式,总结其模式的主要优势,重点对快递包装废弃物回收利用菜鸟驿站模式的激励问题进行规范的数理模型分析与讨论,给出快递包装废弃物回收激励的若干选择策略,以期引导广大消费者与菜鸟驿站能够积极有利参与到快递包装废弃物回收利用过程中来,最终推动快递包装废弃物资源回收利用工作向科学化与标准化方向发展。

Under the rapid development of digital economy and online shopping,express packaging waste recycling is of a big problem.This paper summarizes the main advantages of the express packaging waste recycling mode based on Cai Niao post station,analyzes and discusses the incentive problems of the express packaging waste recycling mode,and proposes the incentive countermeasures of express packaging waste recycling.The purpose of this study is to boost the majority of consumers and Cai Niao post stations to actively participate in the recycling process of express packaging wastes,and ultimately promote the recycling work of express packaging wastes at a scientific and standard direction.