基于案例分析的德阳市旅游特色小镇发展研究

Research on the Development of TourismCharacteristic Town in Deyang by Case Analysis

继工业旅游、乡村旅游后,旅游特色小镇正逐渐成为德阳市旅游建设和发展的重要项目,旅游特色小镇不仅能促进旅游业发展,而且还能推动城镇建设。作者在梳理国内外以及德阳市相关文献的基础上,分析了当前德阳市旅游特色小镇的发展现状,同时还以绵竹市孝德镇的年画年俗小镇、广汉市的三星堆文创小镇为例,分别从建设与发展情况、产业培育方式与情况、利益相关者的观念与看法等内容着手详细地对两个小镇进行了案例研究。在案例分析的基础上进一步具体地提出了德阳市旅游特色小镇的发展途径,从而在补充德阳市旅游发展相关理论的同时,促使各吸引物要素充分发挥作用,打造出具有德阳本地特色的、多样化的旅游特色小镇,以加强旅游目的地建设,促进德阳市旅游业健康快速发展。

After industrial tourismand rural tourism,tourism characteristic towns are gradually becoming important in the development of Deyang’s tourismconstruction.The establishment of tourismcharacteristic towns can not only promote the development of tourism,but also promote urban construction.On the basis of combing the relevant literature at home and abroad,this paper analyzes the current development status of tourismcharacteristic towns in Deyang,and meanwhile takes the town known by its new year paintings and new year customs in Xiaode,Mianzhu,and the cultural and creative town in Sanxingdui,Guanghan as examples,from the aspects of con-struction and development,the industrial cultivation methods and conditions,and the concepts and views of stakeholders,makes a de-tailed case study on the above two towns.Specifically,this paper puts forward the development ways of Deyang tourismcharacteristic towns,so as to replenish the relative theories of Deyang tourism development,promote the full play of the characteristic elements,es-tablish the diversified tourismcharacteristic town with Deyang local characteristics,boost the healthy and rapid development of Deyang tourism.