共生:乳源瑶族非遗+相关产业融合发展之道

Intergrowth:the Integrated Development Ways of Ruyuan Yao Intangible Culture Heritage + Related Industries

非遗的保护、传承与发展是政府、学界十分关注的重大课题。如今跨界、融合、共生发展的理念越来越成为时代主流,共存共生论在时下愈发彰显其理论价值和时代魅力。跨界融合是产业发展的新常态,非遗也需要跨界思维,“破圈”而出。因此打造乳源瑶族“非遗+”的产业形态,推动非遗与相关产业深度融合;在各种业态之间架起桥梁,助力非遗与时俱进,融入现代,发挥价值,意义深远。在对乳源瑶族非遗保护传承现状和存在问题进行阐释的基础上,在产业大融合的背景下从文化、旅游、创意、体验、节庆、新媒体等角度探索乳源瑶族非遗+相关产业融合发展之道。

The protection,inheritance and development of the intangible culture heritage is a major issue that the government and academia pay great attention to.Nowadays,the concept of crossover,integration and intergrowth development is becoming the mainstream,and the theory of coexistence and symbiosis is increasingly showing its theoretical value.Crossover integration is the new normal of industrial development,and intangible culture inheritance also needs crossover way to“break the circle”.Therefore,creating the industrial form of the Ruyuan Yao intangible culture heritage+and promoting the deep integration of it and related industries will help to set up a bridge between various industries to make the intangible culture heritage keep pace with the times and bring the effort of its value.On the basis of explaining the present situation and existing problems of Ruyuan Yao intangible culture heritage,this paper explores the integrated development ways of Ruyuan Yao intangible culture heritage+related industries from the perspectives of culture,tourism,creativity,experience,festivals and new media against the background of industrial integration.