国际研究生招生策略优化研究——基于N校数据

Study on the Optimization of International Postgraduate Enrollment Strategy——Based on the data of University N

通过分析N校国际研究生的生源现状,发现国际研究生的总体规模呈下降趋势、学科布局不均衡、洲别结构有待优化、奖学金经费渠道相对单一等招生问题,并进一步分析成因,提出了更新宣传理念,树立国际视野;提升招生队伍素质,建立可持续发展长效机制;创建国际研究生招生录取机制,科学规范录取国际生源;明确目标生源国,加强教育对外合作;拓展多元化经费渠道,创建品牌化招生项目等招生策略。

Through the analysis of the current situation of international graduate students in University N,it is found that some recruitment problems such as the declining overall scale of international graduate students,the uneven disciplinary layout,awaiting optimized continental structure,and the relatively single scholarship funding channel.It further analyzes the causes,and proposes recruitment strategies such as updating the concept of publicity,establishing an international vision,improving the quality of enrollment team,establishing a long-term mechanism for sustainable development;creating international postgraduate enrollment mechanism,scientific and standardized admission of international postgraduates;clarifying target student source countries,strengthening education cooperation with foreign countries,expanding diversified funding channels,and creating branding enrollment projects.