受众偏好视域下高校榜样教育有效性提升的逻辑理路

The Logical Way of Improving the Effectiveness of Model Education in Colleges and Universities from the Perspective of Audience Preference

榜样教育实质是教育主体与教育对象之间的信息输出与接受过程,因此,借助经济学偏好理论观点为研究高校榜样教育有效性提升提供了新的视角。当前,高校榜样教育一直面临与学生偏好错位发展的困境,究其根源,在于学校榜样教育过于重视其社会价值,忽视其对学生教育价值的存在;过于注重外在灌输,忽视唤醒学生内在自觉性;过于强调功利性引导,忽视学生精神支持的内在需要;宣传理念过于传统,忽视学生个体需要的多样性和生活性。对此,基于受众偏好理论,高校榜样教育应从突出选树榜样的多样性和生活性、突出榜样教育方式的创新性、突出宣传话语表达的科学性和生活性、突出榜样教育的家校共育性四个方面来提升有效性。

The essence of model education is the process of information output and acceptance between education subject and education object.Therefore,it provides a new perspective for the study of the effectiveness of model education in colleges and universities with the help of economic preference theory.At present,model education in colleges and universities has been facing the dilemma of dislocation development with students’ preferences.The root lies in the fact that model education in colleges and universities pays too much attention to its social value while ignoring its existence on students’ educational value;too much emphasis on external indoctrination while ignoring the awakening of students’ internal consciousness;too much emphasis on utilitarian guidance while ignoring the inherent needs of students’ spiritual support;propaganda concept is too traditional,ignoring the diversity and life of students’ individual needs.In this regard,based on the audience preference theory,the effectiveness of model education in colleges and universities should be improved from four aspects:highlighting the diversity and life of model selection,highlighting the innovation of model education,highlighting the propaganda discourse expression in a scientific way and in daily life,and highlighting the family-school co-education of model education.