舆论极化研究综述

A Review of Public Opinion Polarization

[研究目的]受多元偏差因素的影响,舆论在演化过程中会出现两极分化的舆论极化现象。智能媒体时代,舆论极化现象呈现出恶化发展态势,不仅影响了主流价值观的传播,更加剧了舆论场的撕裂。因此,亟需对舆论极化现象进行全面研究。[研究方法]分别从舆论极化的基本概念、影响因素、研究方法和极化消解四个方面对现有文献进行综述,总结了当前研究的不足之处。[研究结论]指出国内舆论极化现象需要定量方法进行深入研究;媒体对于舆论极化的影响有待进一步评估;舆论极化消解的理论、模型和知识库体系亟需开展一体化设计。

[Research purpose]Affected by the influence of multiple deviation,public opinion polarization appears in the process of opinion evolution.In the era of smart media,the public opinion polarization shows a deteriorating development trend,which not only affects the dissemination of mainstream values,but also exacerbates the tear of the public opinion field.Therefore,it is urgent to conduct a comprehensive study on the public opinion polarization.[Research method]This paper summarizes the existing literature from four aspects:the basic concept of public opinion polarization,influencing factors,research methods and polarization resolution,the shortcomings of the current research are put forward.[Research conclusion]The polarization of domestic public opinion awaits further study according to quantitative methods.The impact of the media on the polarization of public opinion is needed to clarify.The integrated system of theory,model and knowledge base about the public opinion polarization resolution is worthy to design.