信息补贴与信息偶遇:复杂公共议题中科学传播框架嵌入研究

Information Subsidy and Information Encounter:Research on the Frame Embedding of Science Communication in Complex Public Issues

[研究目的]科学议题的复杂性表现在多重框架共存于同一文本信息。研究复杂公共议题中科学传播框架与其他框架之间互动与嵌入关系,从框架建构和传播角度探析科学传播效果提升路径,具有必要性。[研究方法]以“新冠疫苗”议题为研究对象,引入“信息补贴”与“信息偶遇”概念,将框架嵌入元素区分为以科学知识为轴心,将其他框架元素纳入其中的“科学+”模式和以所在议题为轴心,将科学框架元素作为补充进入到其他框架的“+科学”模式。通过二元Logit回归、卡方(交叉)与相关分析不同元素对框架嵌入影响,评估传播效果。[研究结论]复杂公共议题中包含“科学+”的信息补贴元素使科学框架与其他框架的嵌入程度更高;包含“+科学”的信息偶遇元素有利于增加公众对科学信息的获取与关注,实现传播范围层面的效果突破。研究据此提出了科学传播框架嵌入理论模型和实践建议。

[Research purpose]In complex public issues,it is necessary to study the interaction and embedded relationship between the science communication framework and other frameworks,and to explore the improvement path of science communication effects from the perspective of frame construction and communication.[Research method]This research takes the"new coronavirus vaccine"issue as the research object,introduces the concepts of"information subsidy"and"information encounter",and divides the embedded elements of the framework into a"science+"model and the"+science"mode.Through content analysis,the influence of frame embedding is analyzed through binary Logit regression,chi-square(cross)and correlation coefficient tests.[Research conclusion]The results show that the inclusion of"science+"information subsidy elements in complex public issues makes the scientific framework more embedded with other frameworks;the inclusion of"+science"information incidental elements is conducive to expanding the scope of dissemination.Based on this,the research puts forward theoretical models and practical suggestions for embedding the science communication framework.