摘要
The linguistic landscape of traditional historic tourist attractions has undergone heterogeneous changes under the impact of globalization and tourism development.Guided by the linguistic landscape construction principle and meaning combination analysis,taking the linguistic landscape of South Luogu Al ey in Beijing as the research object,its unique presentation and formation mechanism are analyzed and explicated in this paper.In the first part,we describe the elements of tradition and modernity presented in both private and official linguistic landscape.In the second part,we explain these characteristics,and the results show that:traditional elements dominated with each presents unique characteristics while modern elements especially English have been extensively employed than ever before,functioning as the information disseminator and prestige symbol.Finally,certain degrees of problems need to be meticulously considered so as to foster the renewal progress of the historic tourist attractions.
基金
Sponsored by Campus Culture Project of Beijing Jiaotong University:Cross-cultural Study of Campus Official English Translation from the Perspective of International Publicity (162085522)。
