香蕉销售量与包装关系探析

Analysis of the Relationship Between Banana Sales and Packaging

随着人们生活水平的日益提高,水果包装越来越受到人们的重视,包装的方式、材质、功能等因素会影响消费者对水果的选择。本文通过调查法研究了近年来水果包装的相关文献,用问卷法收集南宁市896位在校大学生的调研数据,通过EViews软件建立多元线性的回归分析模型,分析香蕉包装类型对在校大学生购买香蕉的影响情况,并根据调研结果对香蕉包装的类型、方式等提出相应建议,以供参考。

With the increasing improvement of people’s living standards,more and more attention has been paid to the packaging of fruits.Factors such as packaging methods,materials and functions will affect consumers’ choice of fruit.This paper studies the relevant literature of fruit packaging in recent years through the survey method,collects the survey data of 896 college students in Nanning with the questionnaire method,establishes a multiple linear regression analysis model through Eviews software,analyzes the impact of banana packaging types on college students’ purchase of bananas,and puts forward corresponding suggestions on the types and methods of banana packaging according to the survey results for reference.