摘要
在“互联网+”背景下,随着互联网技术的发展,企业经营方式多样化,运营模式也呈现出多样化的发展趋势。本文从公司的运营模式角度出发,探究文娱行业泛娱乐化的“互联网+”背景下,公司运营模式对企业风险承担水平的影响。作者从盈利来源、盈利点、盈利措施及利润屏障四个方面分别选取不同的评价指标来进行分析,从而得出文娱行业运营模式所具有的一般特征,然后,进一步探究这种运营模式对公司风险及风险承担水平的影响。研究发现:“互联网+”背景下,泛娱乐化的营运模式能增加财务风险,提高公司风险承担水平;并且营运模式的泛娱乐化程度越高,公司风险承担水平越高。
Under the background of "Internet +",with the development of Internet technology, the operation mode of enterprises is diversified,and the operation mode also presents a diversified development trend. From the perspective of the company’s operating mode, this paper explores the impact of the company’s operating mode on the level of enterprise risk taking in the context of the pan-entertainment "Internet +" in the entertainment industry. The author selects different evaluation indicators from the four aspects of profit sources, profit points, profit measures and profit barriers to analyze,and thus obtains the general characteristics of the operation mode of the entertainment industry,and then further explores the risk of this operation mode to the company. and risk-taking levels. The study found that:under the background of "Internet +", the pan-entertainment operating mode can increase financial risks and improve the company’s risk-taking level;and the higher the pan-entertainment level of the operating mode, the higher the company’s risk-taking level.
作者
黄星星
梁伟
任海涛
HUANG Xingxing;LIANG Wei;REN Haitao(Shandong Huayu Institute of Technology,Dezhou 253034)
出处
《办公自动化》
2022年第9期16-19,共4页
Office Informatization
基金
山东华宇工学院校级科研平台“智慧财税研究中心”基金(项目编号:8)
2021年度山东华工学院横向项目:山东蓝创净水科技有限公司财务风险管控研究(HX-2021-039)。
关键词
“互联网+”
泛娱乐战略
文娱行业
营运模式
风险承担
"Internet+"
pan-entertainment strategy
entertainment industry
operating mode
risk-taking