乡村振兴背景下咸宁特色餐饮创新研究

Research on the Innovation of Xianning Characteristic Catering under the Background of Rural Revitalization

乡村旅游是乡村振兴战略实施中的支撑产业,咸宁发展特色餐饮可以助推乡村振兴。本文对咸宁发展乡土特色餐饮存在的问题进行分析,并提出强化品牌意识,多渠道打造现有餐饮品牌;因地制宜用食材,产品服务协同创新;挖掘本土文化,丰富用餐文化内涵;校企合作,双师研发菜品;政府主导,重视品牌的营销推广等措施去发展乡土特色餐饮。

Rural tourism is the supporting industry in the implementation of Rural Revitalization Strategy.The development of characteristic catering in Xianning can promote rural revitalization.This paper analyzes the problems existing in the development of local characteristic catering in Xianning,and puts forward to strengthen brand awareness and build existing catering brands through multiple channels;Adjust measures to local conditions,use food materials and make collaborative innovation in products and services;Excavate local culture and enrich the connotation of dining culture;School enterprise cooperation,double division research and development of dishes;Government led,pay attention to brand marketing and other measures to develop local characteristic catering.