基于灰色关联分析法实证分析我国跨境电商的影响因素

An Empirical Study on Influencing Factors of China’s Cross-Border E-commerce Based on Grey Correlation Analysis

影响我国跨境电商发展的因素包括关税、国内生产总值、汇率变动、居民人均收入、进出口货运量、跨境电商企业数量和出入境旅游人数;利用灰色关联分析法,构建模型,以2010—2019年10年数据为基础,确定不同指标对我国跨境电商影响程度的大小,为此研究项目提供数据和理论支撑。

The factors that may affect the development of cross-border e-commerce in our country include tariff,GDP,exchange rate fluctuations,per capita income of residents,import and export cargo volume,the number of cross-border e-commerce enterprises and the number of inbound and outbound tourists.Based on the 10-year data from 2010 to 2019,this paper discusses the influence degree of different indicators on cross-border e-commerce by using the grey correlation analysis method to build a model,hoping to provide data and theoretical support for this research project.