从RT电视台看俄罗斯媒体国际传播战略

The International Communication Strategy of Russian Media

随着综合国力的不断提升,为了塑造良好的国际形象、提升国际话语权和影响力,俄罗斯明确把媒体国际传播战略上升到国家层面,出台一些列政策和措施,提升了俄罗斯媒体国际传播能力,在国际社会传播了俄罗斯声音,维护了俄罗斯国家利益。但是,由于俄罗斯同以美国为首的西方国家的深刻矛盾,西方国家利用各种手段对俄罗斯媒体进行全方位的制裁和打压,俄罗斯媒体国际传播能力发展严重受阻,俄罗斯与西方国家在国际传播格局中的斗争愈演愈烈。

Since entering the new century,with the continuous improvement of Russia’s comprehensive national strength,in order to shape a good international image and enhance the international voice and influence,Russia has gradually realized the importance of restoring the international communication ability of the media.After Putin came to power,Russia issued a series of policies and measures to regulate and guide the construction of international communication capacity of Russian media,integrated the existing foreign communication media resources,and established RT TV station and Russia Today international news agency,It has effectively spread the voice of Russia in the international community and safeguarded Russia’s national interests.But Russian media has suffered from the Western countries’sanctions and pressures.