徽州古村落旅游客源网络层级结构分析——以手机信令数据为依据

Network Hierarchical Structure of Tourist Source in Huizhou Ancient Villages——Based on Mobile Phone Signaling Data

以哈格特的空间结构理论为基础,利用聚类分析和引力模型对安徽省黄山市古村落客源地节点层次结构进行分析。客源区域分析比较确定了影响古村落旅游区域限制因素。结果表明:聚类分析与引力模型是客源地节点层次结构分析的互补方法。而在区域上,黄山呈坎八卦村旅游资源强度效应较弱是客源主要集中在周边地区的主要原因。在应用引力模型时,应将旅游资源的区域效应视为目的地吸引力的组成部分。

Based on the spatial structure theory of Hagett and with the help of cluster analysis and gravity model,this paper studies the tourist source node hierarchy structure of ancient villages in Huangshan City,Anhui Province,and determines the limiting factors affecting the tourism area by comparing the tourist source areas of ancient villages.The results show the following:cluster analysis and gravity model are complementary methods for hierarchical analysis of tourist source nodes;regionally,the weak tourism resource intensity effect in Bagua Chengkan Village is the main reason why the tourism source are mainly concentrated in the surrounding areas.Therefore,when applying gravitational models,the regional effect of tourism resources should be viewed as a component of destination attraction.