包公文化融入合肥地域文化创意产品设计的实践

On the Designing Practice of Regional Cultural and Creative Products in Hefei Based on Baogong Culture

“文化认同是最深层次的认同,是民族团结之根、民族和睦之魂”。党的十九大强调“坚定文化自信”,要跟随时代要求,深入挖掘中国文化蕴含的思想观念、人文精神,推进国际传播能力,展现真实、立体、全面的中国,从而提升中国的文化软实力。作为文化创意产业主要表现形式与载体的文化创意产品,既是地域文化、经济、政治的显性体现,又是传统文化在现代设计中的延伸。优秀的文化创意产品,能够扩大传播范围,提升城市形象。

“Cultural identity is the deepest level of identity,the root of national unity and the soul of national harmony.”The 19th National Congress of the Communist Party of China(CPC)attaches great importance to“strengthening cultural confidence”.For enhancing China’s cultural soft power,we should follow the requirements of the times,deeply explore the ideas and humanistic spirit contained in Chinese culture,promote international communication ability,present a true,three-dimensional and comprehensive China.As the main expression form and carrier of cultural and creative industry,cultural and creative products are not only the explicit embodiment of regional culture,economy and politics,but also the extension of traditional culture in modern design.Excellent cultural and creative products can expand the scope of dissemination and enhance the image of the city.